WebbThe People's Choice: How the Voter Makes Up His Mind in a Presidential Campaign Paul F. Lazarsfeld, Bernard Berelson, Hazel Gaudet Columbia University Press, 1948 - Political parties - 178... WebbThe People's Choice: How the Voter Makes Up His Mind in a Presidential Campaign by Paul F. Lazarsfeld 3.76 avg rating — 38 ratings — published 1968 — 4 editions

The People

Webb1 jan. 1988 · The People's Choice: How the Voter Makes Up His Mind in a Presidential Campaign Paperback – January 1, 1988 by paul Lazarsfeld … WebbNew assessments that the Magic Bullet Theory was not accurate came out of election studies in "The People's Choice," (Lazarsfeld, Berelson and Gaudet, 1944/1968). The opposing scholars opined that the media do not have an all powerful effect on the audience but that the audience had the power to make decisions on how to utilize media content … shared ownership tottenham hale

Early Studies - Out of the Question

WebbThe People's Choice: How the Voter Makes Up His Mind in a Presidential Campaign. Paul F. Lazarsfeld , B. Berelson , H. Gaudet WebbAbstract. This article examines the history of a certain scientific project called “The People’s Choice”, which is one of the classic American studies of voters’ behavior initiated by Paul ... WebbPaul Felix Lazarsfeld, (born Feb. 13, 1901, Vienna, Austria—died Aug. 30, 1976, New York, N.Y., U.S.), Austrian-born American sociologist whose studies of the mass media’s influence on society became classics in his field. Lazarsfeld was educated at the University of Vienna and took his Ph.D. there (1925) in applied mathematics. shared ownership taunton